The worst part about purchasing a vehicle new or used is finding the car you want and finalizing the purchase. Going to the dealership can be an annoying experience. As soon as you get out of the car to look around you’re greeted by a salesperson with whom you’ll be obligated to deal with through your car buying experience to do business at that dealership. The salesperson will do their best to convince you their inventory is the best and with them you can receive the best deal. Hopefully your lucky and receive a knowledgeable dealer who can explain the features of the car, if not, you’re in for a non-value-added experience. Once you’ve determined what year, make, model, and features you’re interested in, it’s now time to deal. One would think that the sticker price on the vehicle is the price of the car, but that’s not always the case. There could be specials and incentives based on eligibility which are not always readily available, so you’ll need to do your research. In most cases there is also room for negation which you should also be aware of. Don’t count on your salesperson to expose or have all pricing information as most dealerships separate sales and finance duties. When you’re ready to purchase, the salesperson will hand you over to the finance department and that’s when the wait begins. You walk in having one price in mind and later learn about taxes, fees, and vehicle protection products that could change your initial vehicle selection based on total price. Cox Automotive Accelerate product can ease some of this pain by allowing you to get the payment details for existing inventory at the dealership online and provides shoppers the opportunity to negotiate online and accelerate their buying experience from the comfort of your home.
Cox Automotive Accelerate product provides the following online capabilities that can make your buying experience enjoyable and save time at the dealership. With the Accelerate digital retail product that is now available online at the dealer website, Autotrader, or Kelly Blue Book shoppers can do the following:
- Accelerate Digital Retailing will allow shoppers to view detailed payment information online that includes taxes and fees
- Accelerate Digital Retailing will allow shoppers to negotiate with real dealers online
- Accelerate Digital Retailing will allow shoppers to schedule a test drive online
- Accelerate Digital Retailing will allow shoppers to reserve a vehicle online
- Accelerate Digital Retailing will allow shoppers to accept and complete purchase agreements online
Want to avoid salespersons, negotiating at the dealership, and long waits? Cox Automotive Accelerate product is a connected retail experience that allows shoppers to interact with dealerships from the comfort of their home. Cox Automotive integrated brands allow shoppers to search for cars online at Autotrader.com, provides trade-in valuations with KBB.com, include vehicle protection products such as GAP insurance, and negotiate a deal with the dealership online. Would you rather go into a dealership to complete your car purchase or purchase online?
Visit our shopper education video online for more information.
ATW 2015 